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Driving Internal Engagement: Fiona Morgan - Chief Purpose Officer at Sail GP

"No one is going to change the world, and change the situation we are in if we don't make brave and radical moves."

How do you drive positive change inside an organization? We hear from SailGP Chief Purpose Officer Fiona Morgan on using sport as a platform for positive change and she shares her advice on how to best get internal buy-in.

Fiona Morgan is SailGP’s director of purpose and impact, who's driving the championship’s commitment to a better future and a better sport. She's been instrumental in creating the pioneering ‘impact league’, Sail GP’s world first initiative to make sustainability essential to the fabric of sport.

With nearly 20 years’ experience in the sports industry, Fi has an exceptional track record of shaping social impact strategy and delivering campaigns for some of the world's most high-profile sports brands.

She's worked with a host of global athletes throughout her career from tennis legend Chris Everet, through to David Beckham and Bradley Wiggins, and was also responsible for developing the commercial strategy for the London 2012 Olympic games.

Fi believes deeply in the power of sport to drive wellbeing and to ensure a better world.


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